Product Design | Motion Graphic Design
Mar 2024
Filing insurance claims is often tedious and error-prone, requiring users to repeatedly input the same information across multiple forms. This process leads to frustration and delays in claim submissions, negatively impacting user experience.
To develop an AI-driven feature that simplifies claim form filling by automating data entry, reducing user effort, and ensuring accuracy.
Magic Fill leverages AI to scan documents, extract relevant information, and pre-fill claim forms seamlessly.
Understanding the pain points:
- Conducted user research to identify key issues in the claim filing process, including redundancy, errors, and time consumption.
- Key insight: Users desired a quick, error-free way to complete forms without manual input.
Ideation & Prototyping:
- Designed UI prototypes for document upload, AI scanning, and pre-fill workflows.
- Focused on creating a minimal, intuitive interface to guide users through the process.
Collaborative Development:
- Worked with the engineering team to identify workflows for integrating AI-driven data extraction.
- Defined validation rules and error-handling mechanisms for seamless data entry.
Testing & Iteration:
- Conducted usability testing to refine the user flow and ensure the feature met user needs.
- Iterated on feedback to improve clarity, accuracy, and user trust in the automated process.
MagicFill reinforced the value of integrating AI to streamline repetitive tasks. It highlighted the importance of user trust and the need for clear, intuitive workflows in automation-focused solutions.